Employer ghosting: Why it’s bad for candidates and how you can prevent it

Are you failing to respond to a candidate after an interview? They’ve emailed, called and emailed again, but you still haven’t responded. Or maybe you’ve decided to go with another candidate, but you’ve failed to inform all of the other candidates who are still in the process. Does this sound a bit like you? If so, you could be guilty of employer ghosting…👻

Err..wait, isn’t ghosting something that happens on Tinder?

It certainly does, but in the world of recruitment, employers have literally been ghosting candidates for years. Unfortunately, it’s usually the status quo and happens more often than not. 

This is a damaging trend. According to The Candidate Experience Playbook, more than three quarters of people say not hearing back from an employer is more frustrating than not hearing back from someone after a first date. Employer ghosting is clearly not going down well with candidates. 

More than 75% of people say not hearing back from an employer is more frustrating than not hearing back from someone after a first date

Why is employer ghosting such a big deal?

You’re probably thinking, hang on…it’s not that bad to ghost candidates surely? If you’re getting good candidates through the door and filling vacant jobs, you’re reaching your goals. That’s all that matters, right? Wrong. Here are three reasons why you should think twice about employer ghosting: 

1. Your employer brand will suffer 

If you’re an employer who ghosts candidates, it’s going to have negative implications on how candidates perceive you as a company. You don’t only lose the candidates you’ve ghosted now, but you lose their interest in all future opportunities. What’s more? You also lose their networks. Your talent pool shrinks and your brand suffers.

2. It’s disrespectful 

An interview process requires candidates to put time and effort into preparing for and participating in interviews. Human to human, it’s important that this time is respected and appreciated. Writing an email to thank them for their investment and interest in your company is the least you can do. Mutual respect should be given in any candidate/employer communication.

3. It makes you look unorganized

If your hiring process isn’t streamlined, candidates are likely to assume that your company is also unorganized. How you treat candidates in your recruitment process is an indication of how you will treat them as an employee. 

I’m guilty of employer ghosting – how do I prevent it?

I’m going to cut you some slack here. There are many reasons why you may not have gotten back to a candidate. There may be a change in priorities regarding the role, the timing isn’t quite right or you’re just generally too busy.

However, preventing employer ghosting isn’t impossible – in fact, it’s easy to prevent. Here are some things you can start thinking about in order to prevent employer ghosting and increase positive candidate experiences: 

1. Automate your recruitment processes as much as possible

Automating will help you remove time-consuming or admin-heavy tasks. You can automate most aspects, from emails being sent out, to moving forward candidates in the interview process. This is all possible with Teamtailor’s Triggers feature.

With Teamtailor’s Guided Recruitment feature, it’s possible to keep an eye on how long candidates have been in different stages of your process. This feature allows you to implement time-based goals at every stage of your recruitment process. Ultimately, this helps your team hit targets more easily.

2. Use a mobile app to help support your recruitment process

Recruitment is mostly done online these days. Why not use a mobile app to manage candidates directly on the go? You can communicate with candidates instantly, faster and reach candidates wherever you are.

Read more: Recruiting tips to help you go mobile

3. Communicate with your team as much as possible

Communication is key to a successful recruitment process, particularly if all stakeholders in the process know their role and what is expected of them. By using Interview Kits, you are able to keep your processes consistent, collaborative and candidate centric.

We hope this article has given you an insight into what employer ghosting is, why it’s problematic and how it can be prevented. If you’re interested to find out more about how Teamtailor can make your recruitment processes easy, get in touch with us today for a demo!

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